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The AGS Awards 2026 celebrated the people and companies shaping affiliate and performance marketing on 04 November at the Corsia Sistina in Rome, with winners named across more than 30 categories. Presented by TrafficStars as part of AGS Rome, the evening brought several hundred guests together for the awards presentation, a seated dinner, a raffle, a charity auction in support of the SiGMA Foundation and a prize quiz, all in one of Rome’s most striking historic halls.
The setting did half the work: Corsie Sistine, a Renaissance hall built for Pope Sixtus IV in the late 15th century, stands on the banks of the Tiber a short distance from the Vatican, and its frescoed walls framed the whole evening. Guests arrived to a welcome reception endorsed by MonetizeAd, sipping Franciacorta, sampling Roman supplì and spoon dishes, and listening to live harp music by Martina Natuzzi. In contrast, hostesses dressed as goddesses of ancient Rome and gladiators welcomed them in costume. Later, they glided through the hall, inviting everyone to take their seats for dinner and the ceremony.
Then came the show that gave the night its imperial touch: A Journey Through Rome: The Reign of Empress Drusilla, staged by Marcello and Mommo Sacchetta, whose credits include the Sanremo Music Festival and productions for Laura Pausini. Empress Drusilla and her handmaidens commanded the stage with live vocals, joined by hip-hop, breakdance and acrobatics, as performers moved between the stage and the audience. The guests greeted the surprise with applause.
With the room still buzzing, host Mark Borg welcomed everyone and kicked off a raffle played the simple way: each guest could pull a numbered slip from a transparent sphere. The single prize, the Ultimate European F1 Weekend for Two, gives one lucky guest and a companion two tickets to a Formula 1 Grand Prix of their choice in Europe in the 2026/27 season. Joined by co-host Trudy Kerr, he then guided guests through the ceremony.
As the first course reached the tables, the awards presentation began. The menu was a proper Italian affair: Carnaroli risotto with saffron and aged balsamic vinegar, vitello tonnato with flowering capers, and tiramisu with artisanal ladyfingers to close.
The winners were chosen by a combined vote of a judging panel and the industry public, across more than 30 categories grouped into five blocks. Here is the full list, and congratulations to all the winners.
THE GROWTH MAKERS: DRIVING REVENUE
CONTENT MASTERS: THE ENTERTAINERS
THE ARCHITECTS: BUILDING THE INDUSTRY
INDUSTRY CHAMPIONS: RECOGNISING EXCELLENCE
COMMUNITY FAVOURITES: BRINGING THE INDUSTRY TOGETHER
Midway through the ceremony, the spotlight shifted from trophies to a good cause: the SiGMA Foundation. Mark Borg led the charity auction, where six lots went under the hammer: four artworks, a signed Cristiano Ronaldo jersey and a private desert safari in Dubai, with all proceeds going to the Foundation’s projects. Together, the lots raised €30,600.
After the last trophy, a quiz kept the energy up to the very end, with three more prizes on offer. First place won a Rolex, second place an iPhone 17, and third place a luxury Amalfi Coast experience for two, with a private boat outing and two nights at a five-star property.
With Rome behind it, AGS is already looking ahead: new summits are coming in 2027. Stay tuned: city and date announcements are coming soon!
