Tracking and attribution tools to meet at AGS Rome

Tracking and attribution help performance marketers answer a basic question: which traffic actually produces revenue. At AGS Rome, nine exhibitors are working on different parts of that problem. They cover campaign tracking, partner management, analytics, and call attribution. The mix gives attendees several ways to connect spend, conversions, and revenue more clearly.

See which campaigns are working

When traffic flows across multiple channels, the challenge is seeing which campaigns are actually performing. RedTrack, ClickFlare, and Voluum all work on campaign tracking and conversion attribution.

RedTrack links conversions back to the source, campaign, and ad that drove them. Meanwhile, ClickFlare captures performance data across channels, including visits, conversions, revenue, and campaign results. Finally, Voluum tracks visits, clicks, and conversions across advertising campaigns.

For media buyers, improved tracking and attribution make campaign comparisons clearer. Teams can see which spend is performing best before deciding where to allocate budget.

Keep partner performance easier to follow

Affiliate programmes bring a different tracking problem. Teams need to know who drove each conversion, how partners perform, and what they should be paid. Everflow, Trackdesk, Trackier, and TUNE cover different parts of that workflow. Their platforms combine partner management with tracking, reporting, payments, commissions, or campaign controls. That gives brands and networks a clearer view of partner activity and performance.

Everflow measures performance across affiliates, partnerships, paid ads, and other channels. Trackdesk combines affiliate management with tracking links, reporting, billing, and partner access. Trackier includes campaign management, analytics, automated payouts, and fraud detection. TUNE supports the management, measurement, payment, and growth of partner programmes.

Get more from the data you already have

But not every team needs another tracker. CatStats is designed to work alongside an existing affiliate tracking platform rather than replace it.

The platform analyses affiliate and offer performance data. It can flag changes and recommend offers to affiliates based on past results. For networks, that can reduce some of the manual performance analysis involved.

Connect phone calls back to campaigns

Some businesses also need to track conversions that happen over the phone. Ringba focuses on inbound call tracking and attribution.

It links calls to traffic sources and campaign data, alongside real-time analytics and call routing. Marketers can then see which sources generate calls and connect those calls back to revenue. This gives call-based campaigns another way to measure performance beyond online conversions.

Find the right fit in Rome

The tracking and attribution exhibitors at AGS Rome solve different parts of the same visibility problem. Some focus on paid campaigns, while others cover affiliate programmes, deeper analytics, or calls. Attendees can compare those approaches against the gaps in their own measurement setup.

Affiliate Grand Slam Rome will bring together 5,000+ delegates and 270+ exhibitors across multiple performance marketing verticals. TrafficStars is a self-serve, multi-vertical advertising platform offering premium global traffic, flexible buying models, and technology built around campaign performance.

Get your ticket today and meet RedTrack, Everflow, Trackdesk, Trackier, ClickFlare, CatStats, TUNE, Voluum, Ringba, and other exhibitors in Rome.