AGS Rome returns in May 2027 after successful debut

AGS Rome will return in May 2027, building on the success of its first edition in the Italian capital. The event will follow SiGMA World’s new Rome schedule and continue to run alongside the wider summit. For the affiliate and performance marketing community, the return offers a chance to continue conversations started this November. It also gives delegates another opportunity to explore partners, platforms and traffic sources across several markets

Building on the first Rome edition

The first Rome edition brought together 5,000 delegates to meet with partners and learn from others in performance marketing. On the exhibition floor, among the 270+ exhibitors were Meta, Google, TikTok and Snapchat. Meanwhile, 70+ speakers shared their experience, with Van Oakes, Nick Shackelford, Maor Benaim and Niv Shaked among them.

The programme continued with the first AGS Awards, recognising achievements across affiliate and performance marketing. During the evening, a successful charity auction raised funds for the SiGMA Foundation.

AGS Rome 2027 will build on this year’s excitement, giving the affiliate community another reason to return in May.

The event will bring together several performance marketing verticals, giving delegates more opportunities to meet new business partners. That means comparing traffic sources, platforms and technology across different markets in one place.

AGS also runs alongside SiGMA, AIBC and FX.World, giving ticket holders access to several business communities under one roof. Together, the summit covers performance marketing, iGaming, AI, blockchain, forex and financial markets.

Their commercial needs overlap: gaming operators rely on affiliates, while forex businesses work with affiliates and introducing partners. Blockchain companies need distribution, while AI businesses need customers and commercial partners.

AGS delegates can then connect with businesses seeking partners to help them reach audiences and find customers.

Industry feedback shapes the move to May

SiGMA World is making the move in response to clients and partners calling for a more balanced, predictable event calendar. Better spacing between shows gives businesses time to prepare, participate and get value from attending. It also aims to reduce event fatigue across an increasingly crowded industry calendar.

Organisers also plan to triple the outdoor space at the Rome event in 2027. May’s more favourable weather will support a bigger festival atmosphere, with additional space for networking, entertainment, hospitality and community experiences. 

For AGS delegates, the expanded outdoor area offers another setting to meet contacts outside the exhibition halls.

Book your AGS Rome 2027 ticket by 30 November 2026 and save up €700. The offer applies to Standard, Premium and Platinum tickets, with savings depending on your package.