Affiliate marketing has been part of Maor Benaim’s work for around 18 years. Before The Wolf Marketing, he was already building websites and experimenting with online businesses. He ran a subtitle website and helped build e-commerce systems before platforms like Shopify became standard. Later, he joined a digital marketing agency and stayed there for exactly one year. During that period, his own operation grew bigger than the agency around it.
That year was intense. Benaim spent most of his time learning, meeting people, and figuring out how online marketing worked. His responsibilities covered media buying, creative, finance, and sales, rather than a single narrow role. Affiliate marketing gradually became part of the mix as advertising platforms and their policies were still developing. “You just did stuff. And whatever worked, worked and whatever didn’t, didn’t,” he said. Even today, Benaim still launches campaigns himself across several advertising platforms.
Benaim’s first advice to anyone entering affiliate marketing is not to accept every rule they hear. He regularly hears claims that certain models have stopped working or become too difficult. Dropshipping and search have been declared dead, while Amazon and Meta are often described as increasingly difficult to navigate. Affiliate marketing itself has faced similar predictions for years. Yet he says more and more people are still getting rich through affiliate marketing.
“If someone else is making money from it, it’s possible,” Benaim said. The next question is what their unfair advantage is, and whether you have one of your own. He believes that too many affiliates reverse-engineer whatever already appears successful. They follow creatives, spy reports, and campaigns that somebody else has already proved. In his view, the biggest rewards often go to the person willing to try something first.
The same thinking shapes Benaim’s view on choosing a vertical. He does not believe that beginners should follow a single fixed route into the industry. Instead, he says people should first ask what they uniquely bring to the table. Access to capital is one example. Someone with more money can test more, hire earlier, or invest in education.
Benaim takes a similar approach to courses and mentorship. So he recommends researching the person behind a course before deciding whether their advice deserves attention. He also warns against treating someone else’s experience as a complete blueprint. “You don’t need to take a hundred percent,” he said. What worked for that person may not fully apply to your own situation.
The important part is knowing what you actually want to learn. Someone needing campaign skills should look for technical education. Someone focused on negotiation, partnerships, or company structure needs something different. Benaim believes that distinction should be clear before paying for a course or mentor.
The Wolf Marketing now works across owned products, affiliate offers, applications, SaaS, and e-commerce businesses. Benaim said around 80% of revenue and daily activity over the past four years came from owned products. Air Moto, a portable air inflator, is one of its better-known products. Other businesses operate separately, with their own teams and structures as they develop.
That scale has not pulled Benaim away from campaign execution. “If we’re testing something, we’re testing in a meaningful way,” he said. He says that means going well beyond a thousand or two thousand on an idea. His teams also build different funnels around what they test. Some products spent up to $300,000 per day on a single platform on certain days during the preceding month.
Benaim will take the AGS stage for Forcing Meta’s Hand: Post AI-Era Adjustments Behind a $300k/Day Meta Account.
The keynote moves specifically into Meta strategy at scale. Benaim will explain how campaigns can target high-roller whales rather than simply chasing cheaper conversions. He will also cover hourly mathematical models for increasing or throttling spend using early-day performance signals. Aggressive bidding adjustments used to compete for higher-quality inventory will also form part of the session.
The podcast shows how Benaim thinks about testing and affiliate marketing more broadly. His keynote will take that hands-on approach directly into the mechanics of a $300,000-a-day Meta account.
The discussion forms part of Affiliate Grand Slam Rome, with TrafficStars, a global multivertical advertising platform operating across 200+ countries, joining as Main Sponsor.
Get your ticket today and hear more from Maor Benaim and other industry leaders at the newly launched Affiliate Grand Slam, bringing 50+ expert speakers to Rome, 02–05 November 2026.
