Nadine Giguet chosen to lead Oro’s European Marketing Team

Oro, the parent company of OroCommerce which deals in B2B eCommerce, has moved forward towards establishing a stronger brand presence in European markets with Nadine at the head.

With a degree in Business and Management from ESC Tours and 20 years of professional marketing experience through companies such as Chubb, Saint-Gobain, Capgemini and her tenure as the Marketing Manager for Southern Europe with Aras, she is excited to spearhead Oro’s European presence.

In an interview with Yahoo!Finance, Nadine stated that her “mission is to build on that, accelerating Oro’s brand awareness in the region, particularly among large and medium-sized European companies.” On the company, she elaborated that “Oro is a major player in the B2B eCommerce platform market, which has been recognized by major market analysts such as Garner, Forrester and IDC. This was a milestone in Oro’s development.”

The Vice President General Manager of OroEurope, Laurent Desprez, elaborated that he was “proud to welcome Nadine Giguet to our team. Our mission is to support B2B enterprises in their digital transformation and help manufacturers and distributors build stronger relationships with their B2B customers.” On Nadine’s experience and how it would contribute to the company, he stated that “moving towards Recruiting a European Marketing Manager today is essential for us to better answer to the needs of the European market and to support our ecosystem.”

During the pandemic, the company saw massive growth in the European market and plans to capitalize on that success by expanding their operations in the region with an eye towards larger European firms.

Sourced from Yahoo!finance