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Bringing together thousands of like-minded delegates: content marketers, conversion optimisation and lead generation specialists, media buyers, affiliates, SEO gurus, and influencers

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WHY AFRICA

The African continent is one of the most exciting up-and-coming markets when it comes to pioneer industries. Forward thinking in the way it welcomes entrepreneurship, bright ideas are certain to find a home here, which is why the continent will host next year’s first major event.

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ON THE CUTTING EDGE

With a young population boosting the adoption of cutting edge technology, especially when it comes to emerging technologies such as Blockchain and mobile gaming, Africa has continued to welcome economic growth and prosperity.


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A HAVEN FOR entrepreneurs

Business tourism is also on the rise, with many countries leveraging their stunning natural resources to give business visitors added value to their trip. South Africa is leading the charge for eco-friendly tourism and positioning itself as a nexus for internationally renowned experts, conferences, and entrepreneurship.

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AGS AFRICA

Legendary in the industry for providing excellent opportunities to connect with the best in the business, our summits offer a myriad of events for delegates keen to strengthen their network and share great ideas. From intimate sit down dinners and panel debates to a buzzing expo floor, there’s no better place to meet like minded thinkers.


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SPEAKERS
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ATTENDEES
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EXHIBITORS
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DAYS


AGENDA

16th January
17th January
18th January
19th January
21st January
22nd January
23rd January
24th January
25th January
10:00

CULTURAL TOUR

10:00 - 14:00
18:00

PRE-REGISTRATION & DRINKS RECEPTION

18:00 - 22:00
09:00

CONFERENCE – AFRICA 2023 – DAY 1

09:00 - 18:00

Conference Room

10:00 - 11:55 REGULATION & COMPLIANCE
10:00 - 11:55

Opening Note – welcome to SiGMA Africa

Prof Abraham Kithure Kindiki

Cabinet Secretary Ministry of Interior & Coordination
10:15 - 11:55

African Gambling Industry – Past, Present and Future

An expert chat on how the industry has evolved to date and what are the big opportunities for the future

Aideen Shortt

Founder & CEO

Chhayan Roy Ringadoo

Ex- CEO

Tony Kazyumba

Chairman & CEO
10:35 - 11:55

The metaverse and gambling

By virtue of it’s decentralized nature Web3 and the metaverse are beyond the scope of regulation as we know it today.

Aideen Shortt

Founder & CEO

Hilary Stewart-Jones

CEO and Chair

Dion Croom

Founder & CEO
10:55 - 11:55

How is the regulatory environment for online gaming evolving in Africa?

Regulating online gaming has the potential to encourage economic development and create new opportunities for investors. How sturdy is the foundation for a solid framework? COMPARING WEST, EAST & SOUTH AFRICA

Joseph F Borg

PARTNER & HEAD OF INNOVATIVE TECHNOLOGY

Cameron Green

Gaming Consultant - Africa

Arnold Karanja

Partner
11:20 - 11:55

The road ahead: The future of responsible gambling in Africa

Key to guaranteeing long-term success and sustainable growth, we take a look at how developing a responsible gambling ecosystem will be crucial in helping to shape this nascent industry.

Robert Zammit

Partner

Aideen Shortt

Founder & CEO

Weldon Koros

Director
11:40 - 12:40 CASINO TRENDS IN AFRICA
11:40 - 12:40

Consumer behaviour in the digital environment

Characteristics and traits of internet use across the continent

Aideen Shortt

Founder & CEO
11:55 - 12:40

Building a successful operation that is capable of fulfilling the exciting market’s massive potential

Jeremiah Maangi

Managing Director

Keith Hathaway

Founder & CEO

John Kamau Kungu

Co-founder
12:15 - 12:40

Lessons learned from Europe and the rest of the world – how can African operators benefit from it

Keith Hathaway

Founder & CEO

Paris Anatolitis

CEO

Jerome-O Falcon

CEO

John Kamau Kungu

Co-founder

Maksim Afanasev

Co-CEO
12:40 - 13:10 BREAK
13:10 - 14:40 SiGMA / AGS / AIBC PITCH
12:40 - 14:40

Startup Pitch

14:40 - 16:30 MARKET TRENDS: ONLINE VS RETAIL
14:45 - 16:30

Commerce Content and the New Digital Paradigm

Harmen Brenninkmeijer

Managing Partner

Salah Eddine Mimouni

CEO & CTO

Hassan Aanbar

Founder

Harrison Ehiaguina

Director (Marketing&Sales)

Piotr Piasecki

Board Member
15:25 - 16:30

The value of data analytics

Tracking client behavior through mobile use

Aideen Shortt

Founder & CEO

DK Michael Aghaji

Head of Sales Africa

Ayofemi Akinlaja

Founder & CEO
15:50 - 16:30

Could the rising popularity of Sportsbetting have an impact on Casino Gaming within the African Market?

While sportsbetting has undoubtedly taken the lead across the continent, what is the appetite for casino gaming? What does the African market want in terms of online gaming? What are the views of the land-based casino operators?

Solomon Godwin

Senior Business Development Manager, Africa

Martin Sack

Founder and Director

Adeleye Awakan

Business Development Manager

Ayofemi Akinlaja

Founder & CEO
16:10 - 16:30

The gloves are off: will online overtake retail betting?

Is there a sweet spot to be found between these two worlds or have we entered a new digital age?

Aideen Shortt

Founder & CEO

Alessandro Pizzolotto

Co-Founder and CEO

Marc-Alexandre Saba

Co-Founder and Director

Will Westcott

Head of Business Development
09:00

EXHIBITION

09:00 - 18:00
09:30

REGULATION & COMPLIANCE

09:30 - 11:00
11:10

ONLINE VS RETAIL

11:10 - 12:20
12:00

SIGMA/AGS STARTUP PITCH

12:00 - 13:30
12:20

SiGMA & AGS PITCH

12:20 - 13:20
13:20

WEB3 AND BLOCKCHAIN IN AFRICA

13:20 - 15:00
15:00

DEBATE

15:00 - 15:30
15:30

MARKETING ADTECH & TOOLS

15:30 - 17:00
18:00

NETWORKING DRINKS

18:00 - 20:00
19:30

IGATHERING DINNER

09:00

EXHIBITION

09:00 - 18:00
10:00

BLOCKCHAIN AND CRYPTO REGULATION

10:00 - 11:40
10:00

CONFERENCE – AFRICA 2023 – DAY 2

10:00 - 18:00

Conference Room

10:00 - 12:00 ESPORTS AND SPORTSBETTING
10:00 - 12:00

Web Strategy for Africa

Jeremiah Maangi

Managing Director

Richard Monday

Vice President

James Everett

VP Africa

Chhayan Roy Ringadoo

Ex- CEO
10:45 - 12:00

Regulation of gaming business in Kenya in general and touch on the challenges in the industry as well as the imposition of taxes in the industry

Mr. Peter Mbugi

Director
11:00 - 12:00

ESPORTS: CLOSING AFRICA’S DIGITAL DIVIDE

John Bamidele

Founder & CEO

Douglas Ogeto

CEO

Dean Akinjobi

CEO

Robert Toth

Key Account Manager
11:15 - 12:00

Why Africa is not yet ready for the eSports boom

Jeremiah Maangi

Managing Director

Oyindamola Michaels

Country Manager

John Bamidele

Founder & CEO

Ayofemi Akinlaja

Founder & CEO
11:35 - 12:00

Crypto and its role in the sports industry in Africa

Frank Deya

Director Africa

Luca Arrigo

Co-Founder

Ikechukwu Okoye

Chairman
12:00 - 12:30 BREAK
13:00 - 15:00 RUNNING A SUCCESSFUL OPERATION
13:00 - 15:00

Entering the African market – what new operators need to know

Aideen Shortt

Founder & CEO

Alessandro Pizzolotto

Co-Founder and CEO

Bernice Mwihaki Kariuki

Head of Marketing

James Everett

VP Africa
13:30 - 15:00

AML Insights – The importance and implementation of governance

Discussing the importance of AML for operators, regulators and the country at large. Understanding the obstacles and learning lessons from other markets.

Aideen Shortt

Founder & CEO

Owen Baldacchino

Deputy MLRO

John Caruana

Co-Founder
13:50 - 15:00

What possibilities lie behind Mobile Money (MoMo)

Mobile money dominates the African e-comm transaction space, this panel discusses alternative options

Aideen Shortt

Founder & CEO

Veiko Krunberg

CMO
14:15 - 15:00

Player evolution and management

Aideen Shortt

Founder & CEO

Martin Sack

Founder and Director

Conor O’Donovan

Betting Consultant
14:35 - 15:00

Product and market evolution in South Africa

How can operators create a frictionless journey for players shifting online?

Martin Sack

Founder and Director
15:00 - 16:00 E-COMMERCE & PAYMENT SOLUTIONS
14:55 - 16:00

Optimizing payment processing in the African market

Over half of the Sub-Sarahan are unbanked. MoMo is the dominant payment mechanism for all e-commerce including gambling.

Aideen Shortt

Founder & CEO

René Maishu Maimo Kimfasi

Head of Marketing and Business Development

Salah Eddine Mimouni

CEO & CTO

Russell Wain

Senior Sales Manager
15:15 - 16:00

Mobile Money integration across Sub-Saharan Africa, opportunities and challenges

Simon Pepper

CPO
15:30 - 16:00

Mobile payments VS Crypto payments. Who wins?

The continent of Africa is the fastest growing adopter of cryptocurrency – this brings a world of opportunity

Harmen Brenninkmeijer

Managing Partner

Tobias Bauer

Partner

Jeremiah Maangi

Managing Director

Piotr Piasecki

Board Member
11:40

AIBC PITCH

11:40 - 12:40
12:40

M&A, INVESTMENT & VENTURE CAPITAL

12:40 - 13:50
13:50

DEBATE

13:50 - 14:20
14:20

ESPORTS AND SPORTSBETTING

14:20 - 15:20
15:20

CASINO TRENDS IN AFRICA

15:20 - 16:40
16:40

PAYMENT SOLUTIONS

16:40 - 17:30
19:30

IGATHERING DINNER

21:00

OFFICIAL CLOSING PARTY

21:00 - 04:00
09:00

MORNING SAFARI

09:00 - 12:00
17:00

EVENING SAFARI

17:00 - 20:00
08:00

FLY FROM NAIROBI TO ETHIOPIA

08:00 - 18:00
00:00

FLY FROM ETHIOPIA TO JIMMA

00:00 - 23:59
00:00

INAUGURATION OF THE SIGMA FOUNDATION SCHOOL

00:00 - 23:59
00:00

VISIT OF PAST PROJECTS

00:00 - 23:59
00:00

DEPARTURES

00:00 - 23:59

OUR OPPORTUNITIES


Exhibiting Opportunities

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Close unsuited packages to compare the ones you are interested in most.

Platinum Package

Platinum Package
€30,000
  • Largest Island space – 6x10m

  • 45 Standard Passes for AGS + 4 Premium Passes for AGS

  • 5 Passes for AGS Closing Night

  • 4 Press Releases translated into 10 languages (English, Mandarin, Spanish, Russian, Portuguese, French, Hindi, Thai, Japanese, Korean)

AGS covers the costs of wifi and power supply of 16 AMP. This package calls for a creative booth at the exhibitor’s expense. Wired internet is also recommended against a charge. Book this item for SiGMA Africa Summit and enjoy an extra 25% discount if the Agreement is signed before 10th November 2022.

Branding Package

Branding Package
€ 5,000
  • 2x2m wall – custom built, ready made by AGS

  • 5 Standard Passes for AGS + 1 Premium Pass for AGS

  • 1 Pass for AGS Closing Night

AGS covers the costs of wifi and power supply of 16 AMP. This package calls for a creative booth at the exhibitor’s expense. Wired internet is also recommended against a charge. Book this item for SiGMA Africa Summit and enjoy an extra 25% discount if the Agreement is signed before 10th November 2022.

Gold Package

Gold Package
€20,500
  • Large Island space – 6x6m

  • 40 Standard Passes for AGS + 4 Premium Passes for AGS

  • 4 Passes for AGS Closing Night

  • 2 Press Releases translated into 10 languages (English, Mandarin, Spanish, Russian, Portuguese, French, Hindi, Thai, Japanese, Korean)

AGS covers the costs of wifi and power supply of 16 AMP. This package calls for a creative booth at the exhibitor’s expense. Wired internet is also recommended against a charge. Book this item for SiGMA Africa Summit and enjoy an extra 25% discount if the Agreement is signed before 10th November 2022.

Silver Package

Silver Package
€16,000
  • Large 6x6m space in high traffic areas

  • 30 Standard Passes for AGS + 3 Premium Passes for AGS

  • 4 for AGS Closing Night

  • 1 Press Release translated into 10 languages (English, Mandarin, Spanish, Russian, Portuguese, French, Hindi, Thai, Japanese, Korean)

AGS covers the costs of wifi and power supply of 16 AMP. This package calls for a creative booth at the exhibitor’s expense. Wired internet is also recommended against a charge. Book this item for SiGMA Africa Summit and enjoy an extra 25% discount if the Agreement is signed before 10th November 2022.

Bronze Package

Bronze Package
€9,600
  • 6x3m space in Hight traffic areas

  • 14 Standard Passes for AGS + 1 Premium Passes for AGS

  • 3 Passes for AGS Closing Night

AGS covers the costs of wifi and power supply of 16 AMP. This package calls for a creative booth at the exhibitor’s expense. Wired internet is also recommended against a charge. Book this item for SiGMA Africa Summit and enjoy an extra 25% discount if the Agreement is signed before 10th November 2022.

Standard Package

Standard Package
€8,000
  • 3x3m space in Hight traffic areas

  • 10 Standard Passes for AGS +1 Premium Passes for AGS

  • 2 Passes for AGS Closing Night

AGS covers the costs of wifi and power supply of 16 AMP. This package calls for a creative booth at the exhibitor’s expense. Wired internet is also recommended against a charge. Book this item for SiGMA Africa Summit and enjoy an extra 25% discount if the Agreement is signed before 10th November 2022.

Sponsorship Opportunities

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Conference Opportunities

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Conf.
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Innovation Conference
$29,000 1 Available. 1 left. 0 sold.
Conf.
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Affiliates World Wide Conference
$29,000
Conf.
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Tech Trend Conference
$29,000
Conf.
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Digital Marketing Trend Conference
$29,000

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VENUE

WHERE
Nairobi, Kenya

WHEN
2024

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