“We believe that crypto is one of the most exciting verticals” – Slavik Shershen
Slavik Shershen, General Manager of HugeOffers, joins the latest series of affiliate interviews on Affiliate Grand Slam
HugeOffers, Exhibitors and Sponsors at AGS Dubai, is a CPA network that specialises in crypto. They work with than 300 direct brokers and can satisfy almost all affiliate requests across varying parameters. Slavik Shershen shares his insights with us – follow his story below.
How did you get into the affiliate marketing business as a career?
I’ve actually been in affiliate marketing for more than 7 years now. When I first started out in this industry, I had no idea that I would be in it for a such a long time; and for me this is really only the beginning. It is such an exciting and dynamic arena to be in and it’s constantly changing as new methods and technologies evolve. I really believe that affiliate marketing is such an important area for business, because it creates more new business than any other channel for many companies.
What’s the story behind HugeOffers?
HugeOffers was born over 3 years ago. It was the brainchild of a small group of industry experts who have all been involved in this space for many many years. You will recognise a lot of faces if you attend the events. We got in before cryptocurrencies really took off, and that’s why we now have such a huge presence in this space.
Tell us a bit more about your business model, concept, and culture.
HugeOffers is a CPA network that specialises in crypto. We work with more than 300 direct brokers and can satisfy almost all affiliate requests across varying parameters. We believe that crypto is one of the most exciting verticals and if there are affiliates who haven’t yet tried it, then now really is the best time to do it. No, you haven’t missed the boat! As a team we are open to help anyone grow inside this space and to push them to earn more and more. We really have the inside tips and expertise on what works and what doesn’t and we can save affiliates a lot of time, effort, and money. In terms of success, we are directly aligned with our clients, so when they succeed, that means we do too.
Everyone talks about dedicated and customised support, but for us it’s more than just a catchword, it’s our philosophy.
By which KPIs do you measure your success?
Every company and indeed every machine and every human being should have KPIs to monitor their success and performance in order to move forward. Our KPIs include monthly growth of new leads and FTDs and, of course, attracting new affiliates.
Why should I choose HugeOffers?
We have a number of USPs that set us apart. These include our team of professional affiliate managers, which we mentioned earlier. They can advise on the best GEOs + creatives for each traffic source based on their personal wealth of experience. Also, we have a huge development department dedicated to evolving our technology. They can adapt and react quickly to customer requests. Finally, our technology, algorithms, and platforms are unbelievably advanced.
How is AI used in affiliate marketing and what are its benefits?
Artificial intelligence plays a massive role in the success of our network. Our unique machine learning AI improves with time. It is finely tuned to search for the optimal advertiser who is ready to accept traffic and convert it in order to give highest ROI/EPC possible to our affiliates. In our back-end, we have more than 300 brands and each of them has its own CAP so it is very important to divide the traffic in a way which will help brands and affiliates capitalise. That’s why our developers and sales team work on teaching and supporting our AI to improve and distribute the available traffic based on the feedback of our account managers and brands. This is where humans and robots really work best together.
Can AI replace marketers? How can they work simultaneously?
As mentioned earlier, we have a dedicated team of sales managers who are working in synergy with our AI and with their help, feedback makes the machine learn, optimise itself, and give the best solutions possible for a particular period of time. Of course, the marketers and AI should work simultaneously as we built our AI based on the evaluation of our marketing team, so it will be smart enough to distribute traffic based on the greatest amount of information possible.
How can affiliate marketing improve?
Good question. There are dozens of changes taking place in the affiliate marketing arena every day and as we are all so close to the subject, we can’t see those changes evolving. It is only when you leave the industry for a year or so and come back that you are amazed at how much it has changed. My advice then is to really give the best support and experience to everyone you work with from advertisers, affiliate networks, affiliates & ad networks. Healthy and close relationships, that’s where real opportunities and partnerships grow and flourish.
Can you foresee any growth for the affiliate marketing industry? Why and by how much?
It is very hard to foresee anything in this world, the last year has shown this. I definitely can predict that affiliate marketing will grow and expand over the next few years, as we can see that from our projections. We are also seeing our team growing fast and we see the speed of traction with volumes, especially in our vertical. There will surely be a couple of new platforms to buy traffic from in the coming years, and we will likely see few good markets for the GEO’s which were silent before.
Have you ever been to SiGMA? SiGMA Europe, Africa, Asia, or Americas – which of these four expo shows would you likely book on your diary for 2021, COVID-19 permitting? Are you going to attend SiGMA Affiliate Grand Slam Expo in Dubai?
No, it’s both my and HugeOffers first time attending your event and I’m very very excited about it! We have huge expectations. Everyone missed attending these excellent shows and it feels like the world is waking up after a long period of sleep. So it’s a great opportunity for all of us to meet new and interesting people who can become our strategic partners for the next years. That’s why we have decided to become a Premium sponsor. Thanks SiGMA! I hope that we will be attending many of your events in the coming years.
About AGS Dubai
The 3-day Affiliate Grand Slam event kicks off in one of the UAE’s most progressive emirates on the 24th of May, 2021 with a series of networking and registration events – before a content-rich conference and buzzing expo floor take over the city’s luxurious Intercontinental Dubai Festival City hotel on the 25th and 26th of May. The unique event is geared towards bringing together thousands of like-minded delegates, such as content marketers, lead generation specialists, media buyers, affiliates, SEO gurus, and influencers for an immersive conference experience. Visit our website to register your interest or for more information.