Businesses should be leveraging the power AI to market, streamline and optimize operations, leading to increased efficiency and profitability. AI technology can use predictive analytics to analyze customer data and inform pricing, product development, and even marketing strategies. AI can automate repetitive tasks such as email marketing and social media management to free up resources. This emerging technology can provide future sales trends helping businesses to make more informed decisions about production and inventory management. It can also elevate the customer experience by creating tailored content and personalized recommendations based on individual preferences and behavior. AI-powered chatbots can be used to provide 24/7 customer service, answering frequently asked questions and helping customers navigate online platforms. Don’t miss this talk if you want to gain valuable insights on how to use AI to market and scale your business to more profit.

An overview of the different types of media available to marketers, including traditional media (such as television, radio, and print) and digital media (such as social media, websites, and mobile apps). It will discuss the strengths and weaknesses of each type of media and how to effectively use them to reach your target audience.

Focus on the importance of data in modern marketing and how to use data to make informed decisions and drive better results. It will cover topics such as data collection, analysis, and visualization, and how to use data to optimize campaigns and measure performance.

The challenges and opportunities of cross-border e-commerce in the MENA region, including language and cultural differences, and the impact of tariffs and trade agreements

This panel will explore the various digital payment options and their suitability for e-commerce, including mobile payments, online banking and cryptocurrencies.

“E-commerce and Online Retail Advertising” is a hot topic, bringing the latest trends and strategies to boost online sales and increase brand awareness for retailers. We will explore the power of data-driven advertising, social media marketing, and other digital tactics to drive conversions and customer loyalty in the e-commerce space.

How social media platforms are utilized by e-commerce companies to boost their sales and customer engagement in the Middle East.

This discussion would examine the ways in which cryptocurrency is affecting payment solutions in the MENA region and the potential benefits and risks of using cryptocurrency as a form of payment.

To explore the latest trends and best practices in SEO, including how to improve website ranking and visibility on search engines. It will cover topics such as keyword research, technical SEO, on-page optimization, link building, and local SEO

Let’s focus on the importance of measuring performance in digital marketing and how to use analytics to optimize campaigns and drive better results. This panel will cover topics such as data collection, analysis, and visualization, and how to use analytics to track and measure key performance indicators (KPIs) across various digital channels, such as social media, email, and paid advertising.

Learn the best practices and strategies for creating valuable and engaging content and effectively distributing it to drive business growth.

How to optimize local business for visibility in search engines and how to improve your local search rankings and drive more foot traffic to your store.

This panel will cover the different marketing strategies and tools that are effective for reaching different generations such as Baby Boomers, Gen X, Millennials and Gen Z. It will explore how to effectively target and engage with each group, utilizing the appropriate channels and messaging.

How influencer marketing is being integrated into affiliate marketing strategies and how it can be used to drive conversions and boost brand awareness.

This panel will explore strategies for influencers to monetize their social media presence through affiliate marketing. It will cover tactics for selecting affiliate programs, creating effective campaigns and measuring performance, as well as legal and ethical considerations for disclosing partnerships. Best practices for maximizing earnings through affiliate marketing will also be discussed.

How social media algorithm changes (such as Instagram’s algorithm) are affecting influencer marketing in the MENA region and how brands are adapting to these changes.

With the increasing saturation of the influencer market, there is a growing trend towards micro-influencers – those with a smaller following, but highly engaged audiences. Micro-influencers are seen as more authentic and relatable, and are often more cost-effective for brands to work with.

This panel will delve into the ways in which artificial intelligence and automation are transforming the marketing industry, including how they can be used to identify the best influencers for a brand, measure the effectiveness of influencer campaigns, and automate influencer management. It will also discuss the benefits and challenges of this technology, and how companies can take advantage of it to stay competitive in today’s market.

How HR departments are adapting to the new reality of remote and digital work, including how to manage remote teams, how to provide virtual onboarding, and how to ensure employee engagement and well-being in a remote environment.

Focus on the importance of creating a diverse, equitable, and inclusive workplace, including how to identify and address unconscious bias, how to create an inclusive culture, and how to attract and retain diverse talent.

This panel discussion will examine the latest trends and technologies in recruitment and talent management, including the use of artificial intelligence, big data, and automation to improve the recruitment process and identify the right candidates for the job.