Bringing together thousands of like-minded delegates: content marketers, conversion optimisation and lead generation specialists, media buyers, affiliates, SEO gurus, and influencers

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Business Hub

As an up-and-coming hub for IT, innovation and entrepreneurship, Ukraine has the potential to be a pillar for the economic growth of the CIS. This makes it the perfect home for marketers seeking to unleash the potential for the country to the world.

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Buzzing Expo

It’s all go on the AGS expo floor. With only the best in the industry exhibiting, the expo is the ideal place to network and cement great business deals.

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Content is King

We’ve created a top-notch conference agenda. No boring sales pitches here – just quality content around SEO, SEA, online marketing, and e-commerce.

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Entertainment Powerhouse

Known for putting on a good spread, AGS is gunning on all fronts to guarantee the right conference-unwind balance.


Three Events – One Week

True to the entrepreneurial spirit of the SiGMA Group, AGS CIS will also be happening back-to-back with AIBC CIS and SiGMA CIS. This allows our clever marketers to network and cross-pollinate with the leading figures and industry titans in the fields of iGaming and Emerging Tech.

To make the most of the economy of tomorrow, visit all three summits to get a glimpse of the world of tomorrow and get the chance to link with potential clients and business partners who could take your audience to the next level.


22nd August
23rd August
24th August
25th August


08:00 - 18:00


09:00 - 13:00


19:00 - 23:00


14:00 - 22:00


19:00 - 23:30


09:00 - 18:00

iGathering Dinner

19:30 - 23:00 :00


09:00 - 18:00

Conference Room


09:00 - 11:00

Welcome Speech


09:10 - 11:00

Regulation CIS/Balkans Overview

09:35 - 11:00

What should be done to make Balkans a new gaming hub?

10:00 - 11:00

Gambling Law Advantages



10:10 - 11:00

Regulation. Focus in EU

10:35 - 11:00

The Balkans: iGaming’s next hotspot?

11:00 - 12:30 SiGMA STARTUP PITCH

12:30 - 14:55 SLOTS & CASINO TRENDS

12:30 - 14:55

Balkan insights: Present and Future

12:40 - 14:55

Web3 in Gambling

13:05 - 14:55

Tomorrow’s e-gateway: The future of payments in the Balkans

13:30 - 14:55

Balancing profit with values: Revenue and Responsible gambling

13:40 - 14:55

The Slavic Gambling market: expectations vs reality

14:05 - 14:55

Tomorrow’s Slots

14:30 - 14:55

Do you need anything else than Free Spins and Deposit bonuses – Rewarding Loyalty in iGaming

Alexis Wicén

Co-Founder & CEO
14:55 - 16:25 AGS STARTUP PITCH


16:25 - 18:00


16:35 - 18:00

Making your mark: Marketing in the Balkans

17:00 - 18:00

Web3 Confidentiality: Privacy, marketing and the metaverse

17:25 - 18:00

SEO in casino niche: Why strong teams win and how to create them to get the results

17:35 - 18:00

Catch them all: Collectables in the marketing ecosystem



18:00 - 22:00


09:00 - 18:00


09:00 - 18:00

Conference Room


10:00 - 11:20


10:10 - 11:20

Short or long term? Choosing between CPA and RevShare

10:35 - 11:20

Quality first: PSP Strategies

11:00 - 11:20

How AI is transforming Email Marketing

11:10 - 11:20

Growth strategies. How to make an effective brand


11:20 - 13:20

Starting from the ground up: Using streamers as a Source of Gambling Traffic

11:30 - 13:20

Effective white-hat advertising of gambling establishments

Effective white-hat advertising of gambling establishments

11:55 - 13:20

Casino, Sportsbetting and sponsorships : the future of sports partnerships?

12:20 - 13:20

Affiliate networks vs Marketing

12:30 - 13:20

Fiat vs crypto casinos – Affiliate deals that work best

12:55 - 13:20

What does the future look like for affiliates in the Gaming industry?

13:20 - 15:10 ESPORTS

13:20 - 15:10

Commercial sports, esports tournaments and the Balkans market

13:30 - 15:10

The Mobile Esports Generation

13:55 - 15:10

Online betting and esports: The future of online esports betting

14:20 - 15:10

TBA (ESports)

14:30 - 15:10

Esports and the Blockchain: Buzzwords or a quantum leap forward?

14:55 - 15:10

Future of esports streaming

15:10 - 16:20 AML

15:20 - 16:20

Phishing Fraud – are scams becoming more common?

15:30 - 16:20

Biometrics: a vital tool in the fight against fraud?

15:55 - 16:20

Tackling the black market

16:05 - 16:20

Shortcomings in AML and social responsibility procedures



21:00 - 04:00 :00

iGathering Dinner

20:00 - 23:00 :00


18:00 - 22:00


00:00 - 23:59


Exhibiting Opportunities


Close unsuited packages to compare the ones you are interested in most.

Platinum Package

Platinum Package
  • Largest Island space – 5x7m

  • 45 standard passes for AGS + 4 premium passes for AGS

  • 5 Passes for AGS Closing Night

  • 4 standard passes for any AGS show of your choice

AGS covers the costs of wifi and power supply of 13 AMP. This package calls for a creative booth at the exhibitor’s expense. Wired internet is also recommended against a charge.  

Gold Package

Gold Package
  • Large Island space – 4x5m

  • 40 Standard Passes for AGS + 4 Premium Passes for AGS

  • 4 Passes for AGS Closing Night

  • 4 Standard Passes for any AGS show of your choice

AGS covers the costs of wifi and power supply of 13 AMP. This package calls for a creative booth at the exhibitor’s expense. Wired internet is also recommended against a charge.

Silver Package

Silver Package
  • Large 4x4m space in high traffic areas

  • 30 Standard Passes for AGS + 3 Premium Passes for AGS

  • 4 for AGS Closing Night

  • 3 Standard Passes for any AGS show of your choice

AGS covers the costs of wifi and power supply of 13 AMP. This package calls for a creative booth at the exhibitor’s expense. Wired internet is also recommended against a charge.

Bronze Package

Bronze Package
  • 4x3m space in high traffic areas

  • 14 Standard Passes for AGS + 1 Premium Passes for AGS

  • 3 Passes for AGS Closing Night

  • 1 Standard Passes for any AGS show of your choice

AGS covers the costs of wifi and power supply of 13 AMP. This package calls for a creative booth at the exhibitor’s expense. Wired internet is also recommended against a charge.

Branding Package

Branding Package
  • 2x2m Booth with 4 meter widht x 2,5 meter height backdrop – custom-built, ready- made by AGS

  • 5 Standard Passes for AGS + 1 Premium Passes for AGS

  • 1 Pass for the closing night

  • 1 Standard Pass for standard passes for any AGS show of your choice

Design of wall to be submitted by exhibitor. Printing of wall, carpeting, wifi and power supply of 13 AMP, stools and table included in price.

Sponsorship Opportunities


Conference Opportunities


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Conference Section Sponsor
€35,000 5 Available. 5 left. 0 sold.
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Workshop Sponsor
€17,500 8 Available. 8 left. 0 sold.
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Conference Panel Sponsor
€2,500 1 Available. 1 left. 0 sold.
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Demo Pitch
€9,500 1 Available. 1 left. 0 sold.


Samir Ceric

Samir Ceric

Chief Operating Officer at Blocksport AG
Samir Ceric is a C-level executive in sports tech, former senior executive of finance, telecom, aviation and tech businesses, former Chairman of football club, investor and serial entrepreneur with 20+ years’ experience in Asia and the Balkans region; mentor, philanthropist, public speaker (inc London Business School TEDx), alumni member of George Soros Foundation, The Open  Society,  guest  lecturer  and  mental  health  campaigner  focused on blockchain technology and innovation in the fields of sport, finance, investment and creative industry; aiming to create more transparency and openings in these industries for high level investments. Results-proven, growth-oriented and globally accomplished leader with repeated success in multiple industries and markets, expanding international footprint, building shareholder value, driving vision and achieving critical strategic goals. Successful M&A and restructuring track record. Samir is the Chief Operating Officer of Blocksport AG. Blocksport is an innovative Technology provider providing solutions for the sports industry. The blockchain- focused Sports Tech was founded in 2019 in Zug, Switzerland. Today, the company’s flagship product serves over 40 clients globally and among them top clubs like Empoli FC, FC Dynamo Kyiv, Partizan BC, Red Star RLC, Kaizer Chiefs FC, ARIS BC, FC OH Leuven, FC Metalist 1925 Kharkiv, Cordoba PCF, KMF Ekonomac, Partizan VK, Wild Boars American Football, to name a few. Blocksport is designed to demonstrate how cutting edge technologies can assist sport clubs generate new revenue streams and help sports fans enjoy a better digital experience with their beloved clubs.  Many top-level teams and clubs are embracing blockchain-based solutions to ramp up engagement and monetize their ever-growing fan base. Implementing this innovation is critical to the survival of sports clubs and associations in an increasingly competitive space. With the spurred growth of online events, alongside fans’ evolving habits, the challenge lies in consistently providing alluring digital game-day experiences whose ultimate goal is to: Boost attendance; Boost engagement; Build loyalty; Diversify offerings; Increase membership; Tap into international fan bases. Blockchain technology unlocks an exciting new frontier in the sports world. From digital collectibles and fan tokens to fan voting — blockchain applications in sports are opening up untapped revenue streams and innovations. Blocksport, one of the world’s leading sports-tech providers, offers various blockchain-based solutions. Teams and brands are leveraging their cutting-edge technology to get tailored solutions that deliver tangible business results time and again. The two blockchain technologies proving quite popular among tech-savvy sports fans are Digital Collectibles and Trading Cards which run on Non-Fungible Tokens (NFTs), meaning their uniqueness and authenticity can be verified using blockchain technology. Teams and clubs can use NFTs to create digital game memorabilia, trading cards, and eSports gaming assets that their fan base can purchase and trade. Blocksport allows teams and clubs to leverage this same technology to build their limited-edition digital collectibles (trading cards, video clips, etc.) and even offer incentives to fans who collect all team players. There’s no limit to the possibilities; and Fan Tokens, where one of the main reasons why fan tokens have been gaining popularity among clubs in recent years is their uncanny ability to ramp up engagement. The revenue stream they generate as a by-product is also hard to beat. Fans can purchase tokens using dollars, pounds, euros, or other acceptable fiat currencies. They can then exchange them for exclusive VIP interactions with their favourite athlete, exclusive merchandise, or premium collectibles. When Spanish soccer giant FC Barcelona launched its first-ever token sale in June 2020, they sold out, racking an impressive $1.3 million in under two hours. While these trading tokens might be great, Blocksport brings something a little different to the table. It is currently the only company that offers non-speculative utility fan tokens, specifically designed to drive real fan engagement. Several top-tier clubs are leveraging these tokens to create digital memberships that give fans exclusive perks depending on their membership level. Fans get real value and engagement based on their level, while teams get to build loyalty and cash in on new revenue streams. The Future Is Now: Generation Y and Z are the new faces of fandom. Understanding their needs and tailoring your brand for the digital realm presents new opportunities for engagement. It’s the key to making them feel more connected to your club. When fans are happy, it’s also a win for the team. Blockchain gives sports clubs and associations the chance to do just that.

Artem Kuzmenko

Artem Kuzmenko

Partner at ETERNA LAW
Artem Kuzmenko is a Partner at ETERNA LAW. ETERNA LAW is a european full-cycle law firm with strong CIS practice. Since its foundation in 2002 the firm grew rapidly and currently employs over 70 professionals and 4 active offices (Kyiv, Almaty, Riga, Dusseldorf). We are consistently named among the leaders of the market for quality, responsiveness and reliability of service as well as for the depth of our expertise. We are dynamic, client-oriented and solution-focused firm with a team of energetic, foreign educated young professionals that provide concise and practical legal advice in a cost effective manner, while not compromising on quality. Established in 2002 in Ukraine, today the firm is recognised as one of the best in the region, has four offices (Kyiv, Almaty, Riga, and Dusseldorf), and brings together more than 60 professionals in various fields of law. In particular, the firm has unique experience in advising clients on all matters of corporate law and M&A, taxation, international finance, real estate, compliance, litigation, human rights, regulatory enforcement, debt management, international arbitration, gambling, etc. Among the firm’s clients are representatives of various industries, large and medium-sized local and international businesses, governmental and non-governmental organisations, and international foundations. ETERNA LAW was the first law firm in the CIS to represent clients in GAFTA and FOSFA arbitrations. Not only acts ETERNA LAW as a legal advisor for its clients but also becomes a full-fledged business partner who deeply understands the peculiarities of the client’s work and their needs, offering unique solutions for reaching their business goals.
Nikola Teofilovic

Nikola Teofilovic

Senior Investment Manager at JKR Investment Group
I have 19 years’ of experience from C-level positions in the tech industry. Started my first tech company in 2001. Been involved in several successful tech exits. Wide experience ranging from startups to large corps. He is Senior investment Manager at JKR Investment Group. His pecialties are:-CEO-Board-Management-iGaming-FinTech. JKR Investment Group is an entrepreneurial investor that accelerates companies. Founded in 2017, JKR has over a dozen portfolio companies in tech entertainment and other industries, €162 M total group revenue in 2021, and 1635 headcount across the portfolio. Known as a venture builder and investor in leading entertainment B2B companies among which are BETER, BETEGY and Speed Media, JKR also focuses on sectors like EdTech, Longevity and Blockchain. We leverage our distinctive expertise to guide startups operating in complex industries. Our vision is to become a long-term partner to founders who dare to light their inner fuze.
We believe that each one of us has an inner fuze waiting to be lit and one's growth depends on whether they dare to set it on fire. We live by this concept because unless you constantly "blow yourself up" by taking on new challenges and put yourself forward, someone else will. So while we might seem like an easy breezy investor in the beginning, know that you will be challenged!
We leverage out distinctive expertise to help startups operating in complex industries.
We take pride in successful exits and celebrate the new ownership.
We believe that the greatest investment ever made is out people.
Our oigin: It all started when five partners decided to create an investment company that would stand out by its entrepreneurial approach. Founded in 2017, JKR FUND soon outgrew its model and required more sophisticated infrastructure. Co-founders then decided to create an investment group, where they would become equity holders, shifting the full responsibility in decision making and operations to trusted professional management team.

Alexis Wicén

Alexis Wicén

Co-Founder and CEO of Unibo
Alexis Wicén has a background in e-Sports, Computer Science, Sportsbetting, and over twelve years working in iGaming with a focus on casinos. He is the Co-Founder and CEO of Unibo, bringing real-time gamification to iGaming, as well as Scatters.com, an Online Casino. Unibo is a software development company dedicated to creating the most extensive, innovative, and user-friendly gamification and promotional solution for players, providers, and operators in iGaming. Unibo adds a layer of excitement and engagement for players that is unparalleled and is proven to dramatically increase core metrics such as engagement, turnover, repeat visits, and retention. It’s a dream solution for CRM and Casino teams as everything has been built from scratch and repeatedly honed by a team with extensive operational and commercial experience in online casinos. There’s nothing that comes close to it in terms of what it offers, speed to market, and campaign efficiency. It is supplier, game, and platform agnostic so there’s no need to limit your players to certain games. - Run your Casino Campaigns across any combination of games - In-game front end solution for direct feedback to players - Easily managed in a single proprietary back office - Alerts, notifications, real-time statistics, and much more. Unibo was formed in 2019 by a group of friends who were each working in senior roles within iGaming. Having tried and failed to find a reliable promotional tool that addressed the needs of players and casinos they took the decision to make one. After two years of R&D and multiple iterations, Unibo was launched. It continues to grow with more features being developed all the time and is now live on more than 10 online casinos.  Unibo is by far the most feature-rich and user-friendly gamification and promotional tool available for iGaming, offering an easy-to-integrate suite of tools that are player, provider, and platform agnostic. It was Alexis that spotted the need for a well-designed and user-friendly Gamification system that was simple to integrate. He has previously held Managing Director roles with Redbet (now part of William Hill) and Betsson Group. He spoke at the SIGMA Conference during the Malta Week 2021, a great panel at the Ikigai Venture Stage about "Player attraction & retention Gamification and Personalisation in 2022" https://youtu.be/09jGfqj9j1M   A panel focused on the customers, techniques to keep them interested, and having the right adaptability, the importance of diverse teams in the companies in order to approach different targets, how the regulation impacts the player attraction & gamification, and the importance to have a healthy industry that provides a safe environment despite the intentions of gaming companies to keep players attracted to the games on their daily routines.







Belgrade, Serbia

Monday To Thursday
August 22 to August 25, 2022