[WATCH] Affiliate Campaigns: What works and what doesn’t – AGS Europe

In an AGS Europe 2021 keynote which was held in Malta, Salah-eddine Mimouni, a Digital Marketing Expert at Richmedia Digital Agency, speaks about “Affiliate Campaigns: What works & what doesn’t”.

Mimouni will walk us through affiliate marketing and technology, main trends, and platforms and tools.

Affiliate Marketing and Technology

Mimouni opens the keynote by saying that affiliate technologies run in different ways. The affiliate marketing process is divided into three parts: advertisers, customers, and publishers. It’s a relationship between them. In fact, this happens because every part in this ecosystem performs in its specific field. To explain, the customer purchases from the advertiser. Accordingly, the commission is automatically paid to the publisher who promotes the ads and the campaigns.

The advantages of this technology are various. It’s easy to execute, there is no risk, and it’s easy to scale. Once you test your campaigns, you will automatically know whether it’s working. Once you have the idea, you can scale your business with more budgets on campaigns. The type of campaign you run depends on the platform used. There are various channels where you can run and scale your business.

Main Trends

There are various trends in Affiliate Marketing. The first one to be discussed is automation marketing. Automation is also one of the most important tools in this field. The idea is to have a collection of databases which will run through the automation funnel and then it runs through the various platforms such as email, social media, and direct messages. Most important is that thanks to automation you save time and resources.

The second trend is Influencer Marketing, which today is one of the most important affiliation platforms. There are a lot of reasons to activate automation. First, today people trust effective campaigns and influencers. Second, it’s a business model, which is based on emotions. There are different influencers who target different audiences, therefore it’s easy to target customers. Moreover, there are ways of identifying and differentiating influencers.

The third trend is Brand Content. This is divided into four categories. These are brand utility, real-time marketing, brand entertainment (creating engagement with your audience), and corporate and product communication (converting your idea through the product communication system).

Platforms and Tools

The last point is about Platforms and Tools. The first tool Mimouni talks about is VOLUUM. This is a tracking tool through which you can get an idea of how to scale your business. The second tool is PHLANX. This is a marketing platform through which you find/audit influencers. The third and last tool is GetResponse. This is an automation tool through which you can have a journey builder.

Follow the whole panel discussion here:

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With three of our summits being present back to back in the same week, AGS Americas will be at the heart of a thriving ecosystem including leading figures from the worlds of iGaming, land-based, and emerging technology. As SiGMA, AGS and AIBC will be exhibiting back-to-back, the summit will present our lucky delegates with an endless list of opportunities to cross-pollinate with other sectors and industries. This will only hyper accelerate the innovative potential for an already creative sector. To learn more about sponsorship and speaking opportunities or to inquire about attending the event, please contact Sophie on [email protected].