Top benefits of implementing an email marketing strategy

What is email marketing? What are the benefits and importance of implementing an email marketing strategy?

Email marketing is a highly effective digital marketing strategy that includes sending out emails to current and potential consumers. An effective email marketing strategy will convert those potential consumers into customers while it would also convert those one-time buyers into loyal customers who will become long standing supporters of your brand.

In an age where the digital world is taking over several industries, email marketing has continued to develop and remains a mainstay in any company’s marketing strategy.

AGS speaker, Tom Wozniak, is a huge supporter for email marketing. Wozniak heads up marketing and communications for OPTIZMO Technologies, a company that delivers the industry’s most robust platform for email compliance and suppression list management to clients throughout the U.S. and around the world. Wozniak believes that, through his experience email marketing has remained a key player in marketing strategies:

“For many companies, marketing is a digital-first endeavor, and email has remained a key strategy over the years.”

What is email marketing and its benefits?

Email marketing is one of the most powerful marketing tool for your campaign. Brands that use a form of direct marketing as well as digital marketing use email campaigns to promote their products or services. Email marketing will help target your customer base directly and plays a significant role in the brand’s marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged through your email campaign.

Email marketing also has a number of benefits that are:

Targeted and personal content

An email marketing campaign allows you to segment your customers into a number of lists, grouping them up based on their preferences. This will allow you to target specific customers through highly personalised content, that will definitely be interested in the product you have on offer.

By sending out content that will resonate with your customer base, your consumers will react in a positive manner and it may push them to register or buy your product/service. Personalised content will help you create a bond with your customers, which in turn builds loyalty.

Credibility

Tailor make your content according to what your targeted customers want. By satisfying this need will ensure that your emails actually arrive in their inbox rather than their spam folder. Moreover, make sure to acquire permission from your customers that will allow them to either opt-in or out of your mailing list to ensure that customers know what they are signing up for. By having this option and getting your email to arrive in their inbox

Recognition

Email marketing is one of the best ways to develop your own brand identity, making you stand out from the rest. Emails give you a chance to communicate directly to your customer base and other potential customers. Also take the chance to receive feedback from your customers to help you improve your content. Valuable content will help you gain an advantage over your competitors and establish yourself in your respective industry.

Metrics

Email marketing gives you a number of KPIs that help you identify how effective your marketing campaign is. Metrics such as “open rate” , “click-through-rate”, “average click through rate” and “conversions” are all valuable metrics for you to keep an eye on.

Increase in Sales

One of the most important metric for a company is sales. Brands will always want to increase their sales and email marketing is the perfect way to do this. Reports by marketing week state that email is responsible for an estimated $37B in retail sales yearly. Email marketing is the best way to target those impulse buyers by featuring products that are similar to the customer’s preference.

What are the 4 types of marketing emails?

Information emails

These emails are focusing on specific products that will be included in specific sales or informing customers over an upcoming event. New announcements would also be a good addition to keep your customer base up to date with what is happening within the company. Make sure to include a clear Call To Action that will lead the readers to the desired page.

Newsletters

Digital newsletters should be sent around 2-3 times a month which include a summary of recent content throughout the months. Make sure your newsletter is visually appealing by including images with titles and descriptions. Do not overload your customers with these emails or else you risk getting your email sent to the spam folder.

Updates

Create email updates for your customers to make them aware about new products or updates on existing products. Make sure that these emails are simple, short and to the point.

Transactional emails

These emails will be sent to one person at a time rather than whole groups. These will consist of emails that confirm purchases, a welcome email (when someone signs up for a website/service) and a thank you email that is sent automatically when a form is submitted.

Emails are an important method for business communication and it is a method that is cheap, fast, accessible and easy to replicate. Email marketing is one of the best ways to develop your brand and it is also the best and most cost efficient way to increase sales, customer loyalty and brand recognition.

About AGS Dubai

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