Top 10 tips for engaging content

Engaging content is the key to connecting your brand to consumers

Content helps provide your targeted audience with a clear picture of your service and/or product by delivering useful information and giving current and potential customers with ability to participate in your brand. Engaging content is key for customer retention and acquisition while it also allows companies to build a loyal customer base. By delivering content that is engaging, educational and valuable, customers will start to associate your company with those features.

To put it in simple terms – Content IS king.

In this article we will guide you in producing engaging content through our top 10 tips, to give you a better idea on what needs to be done to generate traffic to your website and build a loyal customer base.

10. Create an engaging title

This is a very important feature in your content. The title is what will draw people to your content by clicking on it. Take time with your headline, think it through and see what type of headlines would peak people’s curiosity. After choosing your attention grabbing headline, make sure that the final version will reflect the information within the article.

9. Evaluate and Identify your persona

Before actually going into writing your content it is imperative to know your audience. Your content must be in line with your targeted audience and create value to them. By creating valuable content to your audience, it will entice them to come back for more and help in creating a customer loyal base.

How do you create valued content? – Identify a problem within your audience and provide a solution for them while using the right tone.

8. Intriguing introduction

You have your catchy headline and you know the persona you are taking on. The next important tip is to have an eye catching introduction that would want the reader to keep on reading the article.

It is common knowledge that the majority of people just skim through content and some people just spend a few seconds on the posts. Therefore, it is imperative that you have an eye catching introduction that will make the reader want to continue reading all the way.

7. Visual content

Another important feature in your content is to include visual content. It is way more appealing for a reader to see graphs and photos all related to the topic than just text, text and more text. Visual content will make your blog posts, campaigns and articles more interesting while it keeps your audience engaged. Several images that break up the text will make it more readable for users to digest all the information.

6. Storytelling

Don’t just write boring, robotic content. Tell your audiences a story. It’s easy for people to relate to a story and will make them want to know what’s next – similarly to films and books. It is a fact that someone who masters storytelling will experience an increase in sales as it will connect your brand and audience even more.

Storytelling will also tell your audience that you are knowledgeable in that certain topic or industry – increasing your credibility.

5. Accuracy

Make sure the content you are writing is accurate and not outdated. If you keep on producing accurate information then readers will come back to your site to read more on a daily basis. If you provide inaccurate and false information then your reputation will be tarnished. Make sure to source your information and conduct thorough research to make sure that whatever you are writing is useful and accurate.

4. Be Unique

Another important point to add onto the accuracy of your content, is to create unique content. In this day and age it may be difficult to be completely original as there may already be some sort of research on a topic you wish to discuss.

However, try and make that topic yours. Be different, conduct your own research and structure it differently to give readers a better experience than what there already is out there.

3. Consider what people search for

When writing content make sure it’s aligned to what people may search for. You need to be answering a question or problem that people search for on a daily basis. It is important to address these in your headlines and even within the article/blog itself. One should also include SEO value to your content so that your blog posts will rank higher on Google searches – which will drive traffic to your site now and even in the future as that content is now evergreen content.

2. Clarity

Clarity in your content is also an important feature. By providing clarity in your posts you are not only going to improve your connection with your customers but you will also improve engagement and trust. By making sure your content has clarity, customers will understand your message straight away and there will be no misinterpretations or failure in communication.

1. Call to Action – Involve your audience

Look for ways beyond getting your customers to share your content. You need to get them involved on a personal level which will make them feel like they are actually participating rather than just reading. This can be done through contests, giveaways or competitions among your audiences. These events will create excitement and attention around your brand while also creating warm leads for your company through registrations.

Their participation will naturally enhance your share-ability and draw in more customers to participate with your brand.

About AGS Dubai

The 3-day Affiliate Grand Slam event kicks off in one of the UAE’s most progressive emirates on the 24th of May, 2021 with a series of networking and registration events – before a content-rich conference and buzzing expo floor take over the city’s luxurious Intercontinental Dubai Festival City hotel on the 25th and 26th of May.  The unique event is geared towards bringing together thousands of like-minded delegates, such as content marketers,  lead generation specialists, media buyers, affiliates, SEO gurus, and influencers for an immersive conference experience. Visit our website to register your interest or for more information.