TikTok Shopping available in US, UK and Canada through Shopify partnership
Shopify with TikTok Shopping will be tested in the next weeks by select Shopify businesses in the U.S., U.K., and Canada
Announcing its partnership with Shopify in October, TikTok introduced new tools that allowed merchants to create, run and optimise their TikTok marketing campaigns directly from the Shopify dashboard, as well new integrations within TikTok For Business Ad Manager. The partnership is expected to last for at least a year.
Taking things a step further, a new “Shopping” tab in TikTok profiles will soon be available for Shopify merchants with a TikTok For Business account. Here they will be able to sync their product catalogues to create mini-storefronts on their profiles.
This functionality will be used by Kylie Jenner’s “Kylie Cosmetics” brand, which will be available for purchase straight on TikTok. Several additional Shopify merchants in the United States, Canada, and the United Kingdom are also participating in the pilot, which will be expanded in the coming weeks. Shopify’s TikTok channel allows merchants to request to participate in the pilot.
In addition, Shopify merchants will have access to product links that may be utilised in their TikTok clips. When customers click on the tagged product, they will be sent to that merchant’s shop, where they may complete their purchase.
“Creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are key,” said Harley Finkelstein, president of Shopify, in a statement. “By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world. We are excited to help this next generation of entrepreneurs connect with their audiences in more ways—and with TikTok as a visionary partner,” he added.
From February 2020 to February 2021, Shopify’s social commerce channels saw an increase of 76% in TikTok installations.
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