Pedro Lindsey, ecommerce Consultant at Incentro, the International Digital Consulting Firm, has 20 years of international experience (US, UK, Mexico, and Spain) helping major Retailers, Banks and Supermarkets, with the digital evolution of their stores and ecommerce business. Pedro was responsible for the market entry of Telefonica IoT in México, the internationalization of the digital startup Beabloo (SoftBank Group) and now at Incentro, Pedro is responsible for the business development of the Digital Consultancy and ecommerce business unit at Incentro Spain. In addition to his role at Incentro, Pedro is a lecturer in Retail Marketing and Digital Transformation in several Business Schools, such as ESCP Europe, Universidad Europea, CIS – Endicott College.