Anna Pelkin

Anna established and currently manages TikTok Israel’s Mid-Market department. In her previous role, which she held for nine years, Anna worked at eBay as head of the Business Development and Operations Division in Israel and Emerging Markets. Anna established and managed eBay’s International Business Development System in Emerging Markets, a system designed to make e-commerce and digital transformation accessible to tens of thousands of global businesses. Anna lectures in Israel and around the world on e-commerce and digital marketing as global growth engines for businesses, and is also active in the fields of social action for the integration of women in technological professions and for social mobility.