Alexis Wicén has a background in e-Sports, Computer Science, Sportsbetting, and over twelve years working in iGaming with a focus on casinos. He is the Co-Founder and CEO of Unibo, bringing real-time gamification to iGaming, as well as Scatters.com, an Online Casino.
Unibo is a software development company dedicated to creating the most extensive, innovative, and user-friendly gamification and promotional solution for players, providers, and operators in iGaming.
Unibo adds a layer of excitement and engagement for players that is unparalleled and is proven to dramatically increase core metrics such as engagement, turnover, repeat visits, and retention.
It’s a dream solution for CRM and Casino teams as everything has been built from scratch and repeatedly honed by a team with extensive operational and commercial experience in online casinos. There’s nothing that comes close to it in terms of what it offers, speed to market, and campaign efficiency.
It is supplier, game, and platform agnostic so there’s no need to limit your players to certain games.
– Run your Casino Campaigns across any combination of games
– In-game front end solution for direct feedback to players
– Easily managed in a single proprietary back office
– Alerts, notifications, real-time statistics, and much more.
Unibo was formed in 2019 by a group of friends who were each working in senior roles within iGaming.
Having tried and failed to find a reliable promotional tool that addressed the needs of players and casinos they took the decision to make one. After two years of R&D and multiple iterations, Unibo was launched.
It continues to grow with more features being developed all the time and is now live on more than 10 online casinos.
Unibo is by far the most feature-rich and user-friendly gamification and promotional tool available for iGaming, offering an easy-to-integrate suite of tools that are player, provider, and platform agnostic.
It was Alexis that spotted the need for a well-designed and user-friendly Gamification system that was simple to integrate. He has previously held Managing Director roles with Redbet (now part of William Hill) and Betsson Group.
He spoke at the SIGMA Conference during the Malta Week 2021, a great panel at the Ikigai Venture Stage about “Player attraction & retention Gamification and Personalisation in 2022”
A panel focused on the customers, techniques to keep them interested, and having the right adaptability, the importance of diverse teams in the companies in order to approach different targets, how the regulation impacts the player attraction & gamification, and the importance to have a healthy industry that provides a safe environment despite the intentions of gaming companies to keep players attracted to the games on their daily routines.