In an interview with Fortune, Constantine elaborated that “In the last two years, we’ve really struggled to be able to see what social media promised us in the beginning. I think there needs to be a big shift in transparency […]
Digital Strategies
To be an affiliate in 2021 – what is essential and what are the perspectives? Affiliate marketing is a major trend in 2021. And although it isn’t a novelty, the core concepts of the trade have evolved over the past […]
While privacy-centric policies are separating advertisers from their target audience, connected television might form a bridge Advertising policies of Apple, Facebook and Google have changed, much to the demise of effective digital marketing, as privacy-oriented policies have made it increasingly […]
The financial software company Intuit, who are behind TurboTax, QuickBooks, Mint and Credit Karma, has agreed to purchase Mailchimp for $12 billion Mailchimp is an e-mail marketing platform, used by companies to manage mailing lists and develop automated marketing campaigns […]
With what could lead to a fragmented and segmented customer experience, half of major companies will not have integrated channels of engagement by 2022 According to a Gartner survey, organisations worldwide have been encouraged to provide seamless omnichannel experiences to build […]
Price increases and supply chain restrictions have been major challenges for food and beverage producers in 2021 Many customers have switched to other brands because of the volatility of their preferred brands. According to Inmar, brand switching is especially prevalent […]
TikTok is rolling out a new set of features designed to support users struggling with mental health issues and suicidal thoughts. The video-sharing app announced yesterday that its new “well-being” guide will serve to educate its users about the negative […]
Facebook’s content report offers insight into the social media giant’s most popular posts, for the first time. The new “widely viewed content report” made its debut, revealing the most popular content on its platform during the second quarter of 2021 in […]
Preceding the AGS Summit, online users cast their ballots to decide on their picks of the most brilliant minds of modern marketing On May 24 from 20:00 to 23:00 UAE standard time, the Intercontinental Dubai Hotel Festival City hosted the AGS Awards […]
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