Australian AI-Marketing firm Metigy goes global to build up the digital capacity of SMEs worldwide
Launched in 2015 with the aim of democratizing the marketing world by giving small and medium-sized enterprises access to data and marketing insights normally only the purview of global marketing teams, Metify has recently expanded outside of Australia by gaining a physical presence in the United States and Singapore.
With a main focus on the potential artificial intelligence has for the industry, Metify expects this expansion to allow them to meet the growing demand for their services by enhancing both their workforce and the resources they have at hand. With in-house statistical data showing that their monthly active platform usership has grown by 600%, the ongoing COVID-19 Pandemic seems to have been a galvanizing factor in this regard as the intricacies of dealing with an infectious disease have caused more and more SMEs to go digital. Whether due to COVID or other factors, what cannot be disputed is the fact that the company is in a phase of incredible growth, tripling its headcount in a single year as well as appointing a local head of data as well as a general counsel.
In terms of clientele, Metigy operates across 92 countries. While most of its business comes from its home-turf of Australia and New Zealand (44%), a combined 48% of their business is split between the United States (22%) and SouthEast Asia (26%).
In terms of their growth strategy, Myra Beal, the aforementioned new general council, stated that “to support significant growth in 2022 we are launching a dedicated talent acquisition function to recruit market-leading experts across all parts of our product offering, including in AI, machine learning and digital marketing. We’re focused on hiring forward-thinking and empowered product creators – people who love building cutting-edge technology that solves real world problems on a global scale.”
In more altruistic terms, CEO and co-founder David Fairfull has stated that Metigy will be a platform for growth for small business, acting as an incubator for growth in the new digital age.
David stated that “amid the pandemic, we saw many small businesses shut down but running parallel was the rise of microbusiness owners and freelancers, with many making that scary leap to kick start their own business. Now is the time to be investing in our global small business community, ensuring they have the right tools and technology in place to support growth and reach their full potential.”
Concluding on what Metigy has to offer, he argued that “our growth over the last year is testament to our unique AI and data driven approach to digital marketing. The industry is recognising the value that AI and machine learning serves in driving highly nuanced, strategic marketing campaigns, and it’s no longer just for big businesses. Whether you’re a team of one or a team of 1,000, anyone should have access to marketing insights for higher-quality content and a strategy that grows your business.”
Sourced from E-commerce News.